The misinformation effect illustrates how easily memories can be influenced.

What Is the Misinformation Effect?

The misinformation effect refers to a key in of memory impairment due to the introduction of misleading information.

African American man sitting at desk

Thomas Barwick / Getty Images

Essentially, the misleading information becomes incorporated into the memory of the past event.

One of the questions asked was, “How fast were the cars going when they hit each other?

Most of the participants correctly answered no.

This demonstrates how susceptible memory is to the effects of misinformation.

Misinformation Effect Theories

Why does the misinformation effect happen, potentially leading to theformation of false memories?

There are a few different theories.

Being aware that your memory can be influenced is another helpful and important strategy.

While you might have a good memory, understand that everyone is susceptible to the misinformation effect.

That said, susceptibility may be even greater for people with a low need forcognition.

This creates a challenge not just when trying to remember a particular event, but also in memory research.

It may also be beneficial to consider other people’s recollections of the event.

Anyone can experience the misinformation effect.

False memories following equivalence training: a behavioral account of the misinformation effect.J Exp Anal Behav.

False memories following equivalence training: a behavioral account of the misinformation effect.J Exp Anal Behav.

2017;130(4):467-476. doi:10.5406/amerjpsyc.130.4.0467

Loftus EF.Leading questions and the eyewitness report.Cogn Psychol.

In:Learning and Memory: A Comprehensive Reference.

2019;14(1):e0210987.

2019;31(4):409-415. doi:10.1080/20445911.2019.1626400

Shaw J.Do false memories look real?

Evidence that people struggle to identify rich false memories of committing crime and other emotional events.Front Psychol.