What Is Cross-Cultural Psychology?

Cross-cultural psychology is abranch of psychologythat looks at how cultural factors influence human behavior.

Some cultures, for example, might stressindividualismand the importance of personal autonomy.

man and woman looking at trinkets while traveling

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Other cultures may place a higher value oncollectivismand cooperation among members of the group.

Such differences can play an influential role in many aspects of life.

It also discusses the impact it has had on the understanding of human psychology.

What Is Culture?

Cultures throughout the world share many similarities but are also marked by considerable differences.

History of Cross-Cultural Psychology

Cross-cultural psychology is an important topic.

Researchers strive to understand both the differences and similarities among people of various cultures throughout the world.

Despite recognizing that research has a strong Western bias, evidence suggests that this bias persists today.

Meanwhile, some cross-cultural psychologists also study something known as ethnocentrism.

This can lead to biases and a tendency to view cultural differences as abnormal or in a negative light.

It can also make it difficult to see how your cultural background influences your behaviors.

Psychologists are also concerned with how ethnocentrism can influence the research process.

For example, a study might be criticized for having an ethnocentric bias.

Cross-cultural psychologists often study child development, personality, and social relationships.

Mental health professionals should be culturally sensitive to differing norms in the context of culture.

For example, a child psychologist might study how child-rearing practices in different cultures impact development.

Do people from each culture rely on the same types of social cues?

What cultural differences might influencehow people perceive each other?

However, most do not take into account the powerful impact that culture may have on individual human actions.

Cross-cultural psychology focuses on studying human behavior in a way that takes the effects of culture into account.

Recognizing how different factors manifest in various cultures can help researchers better understand the underlying influences and causes.

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