As a result, people control how much and in what ways media impacts them.
This has resulted in a variety of typologies that classify gratifications into a concise set of categories.
Interestingly, some more recent UGT research has suggested that new media offers similar gratifications.
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The scholars suggest several new gratifications that fall into four categories specific to features of new media.
However, self-report data isn’t always reliable and may not always be accurate or insightful.
Finally, there has been debate about whether UGT is too broad to be considered a theory.
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