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You have tomake decisionsboth large and small throughout every single day of your life.
What do you want to have for breakfast?
What time should you meet a friend for dinner?
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What college should you go to?
How many children do you want to have?
In most cases, we follow a certain strategy or series of strategies for arrive at a decision.
So how exactly does this process work?
The following are some of the major decision-making strategies that you might use.
The Single-Feature Model
This approach involves hinging your decision solely on a single feature.
For example, imagine that you are buying soap.
However, it is generally not the best strategy when dealing with more complex decisions.
This approach tends to be a better method when making more complex decisions.
For example, imagine that you are interested in buying a new camera.
The additive feature model can be a great way to determine the best option for a variety of choices.
For example, imagine that you are running late for your psychology class.
Should you drive above the speed limit for get there on time, but risk getting a speeding ticket?
Remember, aheuristicis a rule-of-thumb mental short-cut that allows people to make decisions and judgments quickly.