Black isn’t a primary, secondary, or tertiary color.
In fact, black isn’t on the color wheel because it isn’t considered a color.
It’s all colors.
Illustration by Cindy Chung, Verywell
Or rather, theabsorptionof all colors.
Black absorbs all light in the color spectrum.
The color black is no different.
The Psychological Effect of Black
Individual reactions to the color black can vary widely.
Some of these responses have cultural associations, but other factors can also play a part.
Your own reactions might be shaped by your experiences and personal preferences.
The sensation of black is distinctly different from thelack of all sensation."
Positive Associations
The color black is associated with a number of positive qualities and characteristics.
Thats why many people don black clothing when attending a fancy event.
Its also why high-end brands like Tiffany & Co. and Chanel utilize black in their logos.
The color black has long been associated with power and prestige.
From priests to judges, tuxedos to credit cards.
Negative Associations
However, many use the color black to symbolize all things negative.
Throughout history, this somber color has been tied to death and all thingseviland bad.
It evokes strong feelings ofanger, aggression, fear, and sadness.
The connection between black and negativity is probably most clearly seen in our language.
Just consider these commonly used expressions: Black Monday.
The list could go on.
In some cultures, the colors white and black are often used to represent good and evil.
Consider the meaning and use of terms likeblacklistorblack sheep, for example.
Other studies have found that people tend to have automatic associations between blackness and negativity.
Black is associated with the water element and evokes power, mystery, and calm.
When it’s used sparingly, black has a grounding effect on your environment.
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Steele CM, Aronson J.Stereotype threat and the intellectual test performance of African Americans.J Pers Soc Psychol.
2018;12(1):27-55. doi:10.12816/0047909
