The Affect Heuristic and Decision Making
Chris Ryan/Getty Images At a Glance The affect heuristic influences your decisions. A psychological term for an emotional response is called affect." In psychology, aheuristicis a mental shortcut that allows people to make decisions quickly and efficiently. Chris Ryan/Getty Images Click below to listen now. So, just how much do youremotionsinfluence your decision-making and how does this affect your life? Imagine two kids playing in a local park: Miguel and Jenny....