Here we explore the goals of a propagandist and in what types of situations it is typically used.
What Are the Goals of a Propagandist?
People use propaganda to promote a particular agenda or point of view.
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Among the configs it is typically seen include the media, advertising, war, and politics.
Propaganda In Advertising
Advertisers usepersuasive techniquesto attempt to convince people to buy their products.
One example of propaganda in advertising is the use of fear tactics.
Advertisers may venture to convince people that they need a certain product to avoid a negative outcome.
Another common technique is the use of bandwagoning.
Thebandwagon effectinvolves advertisers trying to convince consumers that everyone is using a certain product and that they should too.
Propaganda In War
Propaganda is often used in war.
It can be used to make people support the war effort or to discourage them from supporting the enemy.
War propaganda often relies on misinformation and name-calling or the use of derogatory terms to achieve its goals.
Another occurred in the 2008 presidential campaign when propaganda was used to claim that then-candidate Barack Obama was Muslim.
Propaganda Techniques
People can use a variety of techniques to spread propaganda.
It’s also important to critically evaluate the information that we receive.
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