The study started as an examination of Hofstedes colleagues across IBMs offices around the world.

Who Is Geert Hofstede?

Geert Hofstede was asocial psychologistwho was born in 1928 in the Netherlands.

Young woman exploring and strolling in local street market in Hong Kong

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World War II, a defining event in his life, began when he was 12.

The Six Cultural Dimensions

Hofstedes research helps people understand thedifferences between world culturesalong six dimensions.

In High Power Distance cultures, on the other hand, inequality is the basis of society.

How focused is the culture on I instead of on we?

Masculinity vs. Femininity

This is the preference for masculine versus feminine traits in a society.

As Nassar observes, Its no surprise to learn the [United States] has a low femininity score.

Uncertainty Avoidance

This dimension deals with how much a society can cope with uncertainty of the future.

This makes the [United States] a culture with a short-term orientation.

Indulgence vs. As Nassar puts it, Hows your impulse control?

Hofstedes dimensions ask the questions: Did a modern culture retain its village values?

Did it instead embrace the consumer culture?

Or did it walk a middle road?

Therefore, they may not describe everyone from a specific culture.

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2021;12. doi:10.3389/fpsyg.2021.662604

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Hofstede’s Cultural Dimensions.Individualism and Collectivism.Center for Global Engagement: James Madison University.

Worthy LD, Lavigne T, Romero F.Hofstedes cultural dimensions.

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