Casinos keep people gambling at their tables longer bymaking the tabletops red.
Those are just a couple of fascinating examples of how color affects behavior.
You might not spend much time thinking about the colors that surround you.
Verywell / Julie Bang
Perhaps the wall color came with the apartment.
And maybe you bought your car based on what was on sale.
But the colors around you’re free to impact you more than you might think.
Color evokes emotions, and color can affect your choices and your performance.
Companies know this, so they use color to their advantage.
Everything from logos to website colors is created to cause you to feel a certain way.
Do they want you to slow down and relax, so youll stick around and spend more money?
Or do they want to energize you so youll make impulse purchases?
Learning aboutcolor psychologymight help you better understand how companies use youremotionsto their advantage.
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