Givi led research that examined 12 studies about gift-giving.
This is driven by the givers incorrect assumption that recipients appreciate the value of a gift over its thoughtfulness.
Youll like it despite what others give you.
Youll like it despite what others give you, says Givi.
Givi says this happens for two reasons.
Second, I dont want to look bad.
By contrast, she says thoughtfulness is vague.
Givi says its not that easy.
Vohs, agrees, noting that its challenging to really know what someone else thinks or wants.
That fits the idea of exchange versus ownership.
If you give me something on a Tuesday, Ill love it no matter what, says Givi.
These gifts are well received.
They make the person feel thought about and cared for.
