Are you interested in why and how people buy some products and not others?
Have you ever wondered how media messages influence a shopper’s buying choices?
If so, then you might be interested in the growing field known as consumer psychology.
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What Is Consumer Psychology?
In the United States, widely considered a highly consumerist society, this area of study is particularly relevant.
In this overview of the profession, learn more about what consumer psychologists do and where they work.
Researchers might be interested in getting out information about a product or an important public health message.
Research Consumer Attitudes and Behaviors
Consumer psychologists often conduct research to learn more about buyer behavior.
Chances are good that you have participated in at least one market research survey in your life.
These are often conducted by phone, but they may also be done online or through direct mail.
By knowing this, they can then begin designing marketing campaigns aimed at this target audience.
Most entry-level jobs in consumer psychology require at least abachelor’s degree in psychology.
Such degree options include general psychology,industrial-organizational psychology, marketing, and consumer studies.
Other job options include acting as a consultant for private businesses or working for government agencies.
Takeaway
Solomon M.Consumer Psychology.Encyclopedia of Applied Psychology.
2004:483-492. doi:10.1016/b0-12-657410-3/00219-1
Society for Consumer Psychology.SCP’s culture and values.
Ali AM, Said AM, Salleh MZM.Demographic profile and purchasing pattern of organic cosmetic products.
