When it comes to supermarkets, the moment you walk through those doors you’re being nudged.
Historically, grocery stores kind of have a set format.
What we’re seeing now is that there’s a greater need to have more flexible fixturing.
Tom Werner / Getty Images
So for example, fixturing that is on wheels that can easily be moved.
Another example Kohan gave Verywell Mind is related to whats called localization design.
We’re seeing more localized produce.
It sort of boils down to: humans are not very good at making good long-term decisions.
Like, we’re really good at surviving in the moment.
And a lot of our emotions and instincts are all geared toward day-to-day decisions to ensure our survival.
But when it comes to investing for the long run, we’re just not very good at it.
COVID-19 Marks Yet Another Shift
Another shift Kohan has seen is related to the COVID pandemic.
Milliman RE.Using background music to affect the behavior of supermarket shoppers.Journal of Marketing.
2020;2(1):51-58.
