They add that theres no evidence that videoconferencing groups are less effective when it comes to idea selection.
They boil down this reduction in creativity to a difference in physical environment.
They point to previous research that linked restrained visual and cognitive focus.
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Therefore, people will schedule back to back zoom meetings."
He connects that change as akin to a shift in the potential for creativity.
But creativity for this organization, I would say, is about connecting all these different dots.
Zach Bellleads one of those companies.
This includes leveraging the remoteness of his team to invite local perspectives to things like outdoor gatherings.
I find using Figma and a voice call is so much more creative than a zoom.
Because I’m actually making stuff with people.
And we can use Figma like a whiteboard.
Their answer, at this stage, is a no.
This approach is supported by research that finds creativity declining where digital options are the only tools available.
Brucks MS, Levav J.Virtual communication curbs creative idea generation.Nature.
2022;605(7908):108-112. doi:10.1038/s41586-022-04643-y
