As younger people unite behind the idea that mental health iseverythingto them, companies are listening.
We live in a consumerist societytheres no getting around that.
If you cant think of a third place of your own, that could change in 2025.
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To get through the tough times better for wear.
The last year came the rebirth of run clubs, book clubs, and even supper clubs with strangers.
‘Radical Stability’ Is the Real Flex
Inflation was one of the defining buzzwords of 2024.
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For younger generations, though, its nothing new.
Rent is too high, college is too expensive, and houses are almost impossibly unaffordable.
In 2025, we predict that Gen Z will respond to these forces with a radical pursuit of stability.
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Does that sound boring?
It might be, and thats OK!
Could that mean staying in a job that doesnt get you jazzed to wake up every morning?
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Opening a retirement account you cant touch for 40 years?
Reading up on how to set a budget?
Yes to all of the above.
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This year, were all about embracing theboringand reaping the rewards.
But the tips certainly dont end there.
The overall stability of your mental state.
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Why the sudden obsession with sleep?
Yet sleep was the top stressor for Gen Zaccording to our surveyin the last 30 days.
57% of Gen Z/young millennials are interested in the connection between mental health, beauty, and style.
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Still, were not going to stop loving fashion and beautythese things make us feel good!
The key is finding that sweet spot where style is fun and invigorating instead of overwhelming.
Forty-six percent of survey participants said beauty and style had a positive impact on their mental health.
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While this preference is still emerging, we predict that pet parenthood will be even more prevalent in 2025.
And a major element of this?
The massive popularity ofinterior designand making it feel personal.
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Similarly, inviting people into our personal comfort zones has also proliferated.
ICYMI, staying in is the new going out.
So what did trending content like the above tell us about our collective mental health?
Brainrot content has taken over our screens.
And whether we like it or not, we predict itll be a mainstay in 2025.
Wearable technologyis a revelation and a glimpse into a future where everyone can take charge of their wellness routines.
- Too often, though, these devices can lead to levels of self-monitoring that border on obsessive.
We have to rememberwhywere wearing them in the first place.
For too long, weve been too focused on the destination.
In 2025, were letting go of goals for goals sake and embracing the journey.
*Base size is under 100 should only be looked at directionally.
Research and analysis by Kyle Riefenberg, Amanda Morelli, and Maria DeSio.
Finlay J, Esposito M, Kim MH, Gomez-Lopez I, Clarke P.Closure of third places?
Exploring potential consequences for collective health and wellbeing.Health & place.
2019;60:102225. doi:10.1016/j.healthplace.2019.102225
Strava.Year in Sport Trend Report 2024.
The Harris Poll.The State of Pets: Unpacking America’s Pet Preferences, October 2024.
Oxford University Press.Brain rot named Oxford Word of the Year 2024.
The Webby Awards.2025 Webby Trend Report: It’s Giving Brainrot.
