Behavior Analysis in Psychology
Behavior analysis is the scientific study of behavior. Behavior analysis is often used in mental health treatment to help people overcome problem behaviors. It can also be helpful in organizational tweaks to enhance employee performance. Christopher Futcher / E+ / Getty Images You will also discover the purpose of certain behaviors and the techniques used to modify those behaviors. What Is Behavior Analysis? Thisbranch of psychologyfocuses on understanding associative learning and howreinforcementandpunishmentcan be used to shape human behavior....